High (W)Heels

Small, narrow wheels may have economic and technological advantages, but they also furnish little in the way of ride quality. Large, wide wheels may be ideal on racetracks and in the desert, but they leave much to be desired on the open road.

For the optimal combination of ride quality, driving enjoyment and economy, mindset equips the car with wheels that are 22 inches in diameter and not over-wide. However, these aren’t a new invention: over seventy years ago Tazio Nuvolari screamed across the finishing line at well over 300 km/h in the winning car, his Auto Union type C, on wheels with very similar dimensions. So why do we call them High W(H)eels? Because they not only give the mindset its unmistakable character, but they also let it glide through the traffic with an air of poise and elegance – like a lady on high heels, in fact.